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Early Adopter or Anti-Segment?

Abstract from https://medium.com/@davidjbland/early-adopter-or-anti-segment-ad40e274561#.nmz60jxmm If you are a startup or corporation, trying to market your new product to a large institution (i.e. enterprise or government), then you may end up confusing your Early Adopters with an Anti-Segment. So You must understand the…

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Five Steps To Optimising Marketing Mix Strategies

Abstract from http://www.nielsen.com/in/en/insights/reports/2017/five-steps-to-optimising-marketing-mix-strategies.html   Marketers need ingenious ways to reach and increase brand appeal, and find their way into consumers’ shopping carts.good steps Brands are finding themselves increasingly challenged to capture consumer mind share. Marketing mix modelling (MMM) helps brands achieve their…

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9 Deadliest Start-up Sins

Abstract from https://www.startups.co/articles Beware: These nine flawed assumptions are toxic. Assuming you know what the customer wants - On Day One, a start-up is a faith-based initiative built on guesses. To succeed, founders need to turn these guesses into facts as soon as possible by getting…

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