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Why We Optimize for Happiness

Abstract from https://www.startups.co/articles Being happy is hard. But it's really the only goal worth fighting for.. It's important spending time in optimizing for happiness.Optimize happiness business strategy startup Startup.co based their work into this process because they want to value personal happiness above all else. Some…

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Early Adopter or Anti-Segment?

Abstract from https://medium.com/@davidjbland/early-adopter-or-anti-segment-ad40e274561#.nmz60jxmm If you are a startup or corporation, trying to market your new product to a large institution (i.e. enterprise or government), then you may end up confusing your Early Adopters with an Anti-Segment. So You must understand the…

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